The Santiago Chamber of Commerce has decided to bring forward Cyber Monday this year, so the dates chosen for this e-commerce event will be October 7, 8 and 9. Traditionally, since 2011, it had been held in November, but this time the CCS decided to bring it forward a few weeks so as not to take the spotlight away from December, which is known as the best month for commerce due to Christmas shopping. However, year after year, Chilean consumers have taken advantage of Cyber Monday to buy products and gifts designed for this holiday, jeopardizing December’s sales leadership.
In the last version of this event, which was held in November 2017, sales reached US$190 million, consolidating itself as one of the most important e-commerce activities in the country, being surpassed by Cyber Day in May of this year, which registered a record of US$210 million in sales.
Continuing with the figures and according to data from the CCS, last year e-commerce sales in Chile reached US$ 4 billion, while projections suggest that in 2018 they will exceed US$ 5 billion, with an expected growth of around 30%.
More than 280 brands will participate in this new version with thousands of offers over the three days of the event.
For Aligare, Cyber Monday is no stranger, since from the beginning we have specialized in high transactional and integration issues. We particularly work with the main retail players in this event, helping them in the operational management of the entire life cycle of their purchase orders, which require greater attention. It is an important challenge that we have been able to meet efficiently over these years.
We invite you to discover all the solutions that Aligare has for your company and to see that we are your best ally.
