According to the Capgemini Research Institute’s “Retail superstars: How unleashing AI across functions offers a multi-billion dollar opportunity” study, more than a quarter (28%) of retailers are using Artificial Intelligence (AI). This is a significant increase from 17% last year and is seven times higher than the 4% estimated in 2016.
For this report, 400 retailers from around the world who are investing in AI at different stages of progress were analyzed, and who together represent 23% of the international retail market.
Capgemini also estimates that the sector could save more than $300 billion by 2022 if AI becomes more widespread and widespread within companies.
Another conclusion of the study was that 71% of retail companies stated that AI creates new jobs, 75% said that no job profile has been replaced due to AI so far, while the remaining 25% indicated that fewer than 25 jobs have been lost.
Furthermore, 98% of the companies surveyed expect the number of customer complaints to be reduced by up to 15%, and 99% expect AI to increase their sales by up to 15%.
If we review current examples, Artificial Intelligence is applied, for example, in simulation models that predict purchasing intentions, in the personalization of the treatment offered to the customer through intelligent assistants or through chatbots that take advantage of machine learning techniques to offer better responses.
For this to work, a complex integration system must be considered, where AI tools must become part of a technological environment that allows for an efficient and robust solution. This is where Aligare is an expert: the integration of systems, platforms and technological tools is our strength. This trend can boost your company and provide a significant opportunity, which is why we invite you to trust us and work together on your digitalization strategy.
