Technological advances are transforming B2B business, forcing companies to innovate in order to position themselves and satisfy their customers. Networking has not been left behind in terms of these types of trends, and is already adopting 3D technology from virtual worlds applied to the business world.
While holding physical events is very attractive for both companies and attendees, in some cases the high costs for a company to produce such an event, coupled with the lack of time and geographical distance from the guests, reduce the chances of success.
This is why virtual events have recently emerged as a solution, which eliminate these distances, reduce the economic investment by companies and optimize the time of attendees.
Thanks to technological advances, the evolution of mobile devices and computers, together with 4G connections, the organisation of online events has become possible. Here, participants interact in the most realistic way possible with the help of 3D technology: each person controls an avatar that allows them to move freely, chat with other users using their microphone and even participate in entertaining dynamics. This is how the meeting becomes a friendly, simple and efficient experience.
Using a multi-device online platform, these events can support all types of content and activities, offering users an immersive experience without having to travel to a specific location. Rather, these events are transferred to the screen of any device with an internet connection, be it a cell phone, tablet or computer. Under these immersive environments, attendees of these virtual forums can connect from anywhere in the world and participate as if it were a face-to-face meeting.
The virtualization of these events not only generates significant savings in infrastructure and organization, but also has a positive impact on society and the environment, since the gathering of a large number of people from different places in the same space produces a large carbon footprint, which increases pollution. With this type of online events, the environmental impact is eliminated and a benefit is achieved for everyone on the planet.
This paradigm shift has undoubtedly brought with it a host of benefits that not only impact the companies that implement it, but also the audiences of these forums. In conclusion, producing this type of meeting over the Internet is synonymous with greater profitability, convenience, cultural exchange and respect for the environment, thus providing a great opportunity for organizers, participants and companies.
